Playbill

One of my proudest achievements while working in social media at Playbill was getting our YouTube account to break 100,000 followers!

As the Director of Social Media & Creative Strategy for Playbill, I…

  • Ideated and produced sponsored social content for clients ranging from Broadway shows to Netflix in collaboration with Playbill’s Sales, Traffic, Editorial, and Creative Marketing teams

  • Executed all branded social media campaigns

  • Designed thorough social media plans for native content and industry events

  • Oversaw Playbill's brand-voice and social media strategy across all platforms

As Social Media Manager of Playbill, I…

  • Curated and organized video content on YouTube, wrote copy for new and existing videos to improve SEO, generating a 34% increase in new subscribers (42,000), and a 25% increase in monthly viewers within 18 months, and got the Playbill account officially verified

  • Collaborated with Social Media Director Felicia Fitzpatrick to generate user-driven social content ideas and Broadway-inspired memes

  • Curated articles, assembled, and disseminated Playbill's twice-daily email newsletter, the Playbill Post, in Iterable

  • Project-managed a team of interns, supervising their execution of various social media projects, including a push to caption highly trafficked videos to increase user accessibility

As Social Media Coordinator of Playbill, I…

  • Created content, drafted posts, tracked audience engagement, and executed social media initiatives for Playbill's social media accounts

  • Conducted interviews and covered major theatre industry events on Instagram and Facebook Live, including the Tony Awards nominations, Lortel Awards, Stars in the Alley concert, and Broadway opening nights

  • Revived and carefully curated Playbill's Pinterest account with show- and performer-specific content, yielding a subscriber growth of 66% within 18 months

  • Live-tweeted events, including watch-a-longs and awards show live-tweets, most notably the inaugural broadcast of #TheAntonyos, which I helped get to trending #1 on Twitter

  • Co-wrote Playbill's weekly "Broadway Horoscopes" column

  • Produced and shot episodes of Playbill's weekly Instagram Live show

  • Generated monthly social media reports analyzing engagement and the success of new social strategies and techniques

  • Authored features and content pieces for print and online (samples below)

Selected Writings

  • “Renaissance Women: Explore the Making of Six’s Band.” Playbill, Sept-Oct. 2021 Issue

    This interview with Six: the Musical's American music supervisor Roberta Duchak about the Broadway musical's unprecedented all-woman band was printed for the Fall 2021 Playbills when Broadway returned to live performances after the COVID-19 shutdown.

  • “Post-Pandemic, Cambodian Rock Band's Tour Is Ready to Storm the Stage.”Playbill, 25 May 2021

    For this piece, I interviewed award-winning playwright Lauren Yee and Signature Theatre Artistic Director Paige Evans to talk about the origins of Cambodian Rock Band, how Yee's groundbreaking play with music was being adapted for a national tour in the post-COVID-19 era, and the significance of the show's Asian and Asian-American representation in the time of #StopAsianHate.

  • “Why Filthy Rich Is a New Kind of Family Drama.”Playbill, 21 Sept. 2020

    In December of 2019, I attended my first out-of-town press junket in New Orleans for the brand-new FOX drama Filthy Rich, starring Kim Cattrall, Steve Harris, Corey Cott, Melia Kreiling, Aaron Lazar, and more. I got to interview the cast, showrunner Abe Sylvia, and the show's creator Tate Taylor about what made the Southern Gothic family drama so alluring.

I like to think 15-year-old Kerri, a theatre kid at a performing arts high school in Virginia, would be proud that we lived our dream of living in NYC and making it to Playbill.

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